Client: Nissan Zambia
Production Company: Ulendo Creative Media
My Role: Script Writer/Editor
Director: Wrightwel Nyirenda
DOP: Mwenya Mumba
Project Manager: Brian Chirwa
Brief:
Nissan Zambia, with the recent introduction of the Nissan Navara, sought a captivating way to showcase the vehicle’s innovative features, both on and off-road. The objective was to create a compelling TV commercial (TVC) that not only highlighted the technical prowess of the new model but also emphasized its versatility. My role in this project, as the Script Writer, involved crafting a narrative that effectively communicated the Navara’s capabilities and ensuring a fast-paced and engaging final TVC during the post-production stage.
Pre-Production:
The pre-production phase began with a thorough exploration of the Nissan Navara’s features and the brand’s messaging. In collaboration with the creative team, we identified the unique selling points that set the Navara apart. The decision was made to cast Zambian influencers, K-star and Kapembwa, to add a relatable and authentic touch to the TVC.
The script was meticulously crafted to tell a story that not only showcased the on and off-road capabilities of the Navara but also spotlighted its spacious truck bed. The narrative was designed to resonate with the target audience, presenting the Navara as a vehicle that seamlessly integrates into various aspects of Zambian lifestyles, from urban to off-road adventures.
In selecting the influencers, consideration was given to their ability to authentically connect with the audience and embody the spirit of exploration and adventure that the Navara represented.
Post-Production:
After a successful shoot featuring the influencers and the Nissan Navara, the post-production stage focused on distilling the footage into a dynamic and concise one-minute TVC. The goal was to maintain the energy and excitement while effectively conveying the key features of the Navara.
Editing decisions were made to ensure a seamless flow between scenes, emphasizing both the performance on challenging terrains and the practicality of the spacious truck bed. Music and sound effects were strategically integrated to enhance the overall viewing experience and evoke emotions that resonated with the brand.
The final edit achieved a balance between showcasing the Navara’s capabilities and keeping the audience engaged. The fast-paced sequence highlighted the vehicle’s agility, technology, and ruggedness, portraying it as a perfect companion for diverse adventures.
Outcome:
The collaborative effort between Ulendo Creative Media, Nissan Zambia, and the chosen influencers resulted in a TVC that not only met but exceeded the client’s expectations. The script effectively translated the Navara’s features into a compelling narrative, while the influencer casting added authenticity and relatability.
The post-production phase successfully condensed the footage into a one-minute TVC that encapsulated the essence of the Nissan Navara, making it visually dynamic and engaging. The campaign positioned the Navara as a versatile and capable vehicle, catering to the diverse needs and lifestyles of the Zambian audience.
The TVC achieved its goal of not just showcasing the Nissan Navara but also creating a memorable and aspirational image for the brand. The collaboration between scriptwriting and editing played a pivotal role in delivering a visually stunning and impactful advertisement that resonated with the audience and solidified the Navara’s position in the market.
