Client: Bank of Zambia
Agency: Dentsu Zambia
My Role: Art Direction/Design
Project Manager: Yambandiwe Mbizule
Other Designer: George Mpanza
Brief:
The Bank of Zambia, a key financial institution, approached Dentsu Zambia with a request to revitalize the appearance of their magazine. The primary goal was to infuse a modern aesthetic while adhering to the established brand guidelines. The challenge lay in striking a balance between modernity and the institution’s seriousness, ensuring that the refreshed design resonated with the audience and reflected the bank’s credibility.
Approach:
As the designer and art director for this project, my approach was to carefully consider the client’s requirements and integrate a modern touch without compromising the inherent gravity associated with a financial institution. I opted for a two-column layout to provide a structured and organized appearance, facilitating a smooth flow of content.
Typography played a crucial role in achieving the desired balance. I chose a clean serif font that added a touch of sophistication while maintaining readability. This choice not only adhered to the brand guidelines but also contributed to the overall modern feel of the magazine.
To enhance visual appeal and break the monotony of text-heavy pages, I strategically incorporated infographics and tables where relevant. These elements served a dual purpose – making complex information more digestible for the reader and adding a contemporary visual dynamic to the design. Infographics were employed to convey data in a visually engaging manner, ensuring that the audience remained captivated throughout their reading experience.
Outcome:
The final product successfully merged modern aesthetics with the institutional seriousness expected from the Bank of Zambia. The two-column layout, clean serif font, and the judicious use of infographics and tables collectively contributed to a refreshed and contemporary appearance.
The magazine now presents information in a visually appealing way, making it more accessible to a wider audience. The subtle yet effective design changes align seamlessly with the brand guidelines, reinforcing the Bank of Zambia’s identity while elevating its visual communication.
This redesign not only met the client’s expectations but also positioned the institution’s magazine as a modern and credible source of information within the financial sector. The collaborative effort between Dentsu Zambia and the Bank of Zambia resulted in a successful transformation that balances tradition with contemporary design principles.
Click here to view the full magazine.
